The Good Glamm Group has joined the Open Network for Digital Commerce (ONDC) as a direct seller to strengthen its presence in the Indian e-commerce landscape.

With this partnership, the Good Glamm Group aims to connects with a broader consumer base to boost sales of its beauty and personal care products.

The Good Brand Co’s portfolio brands like Myglamm, St Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co will be some of the brands selling their products through the ONDC network.

Commenting on the partnership, T Koshy, managing director CEO at ONDC in a statement said, “As ONDC Network aims to create a transparent ecommerce ecosystem creating equal opportunities for all, we are happy to see the Good Glamm Group get on board. The Good Glamm Group can now reach a wider customer base nationwide, while offering expanded choices for buyers on the network.”

Sukhleen Aneja, CEO of Good Brands Co added, “We are excited to be a part of the ONDC Network, which represents a significant step forward in the digital commerce landscape of India. This collaboration aligns with The Good Glamm Group’s vision to provide consumers with top-quality beauty and personal care products and offers an excellent opportunity to reach a wider audience.”

The ONDC initiative, backed by the Government of India aims to create a unified digital network to empower businesses, especially small and medium enterprises (SMEs) to connect with consumers and access a vast ecosystem.